For starters, I know the internet is full of crazy stories of how some “guru” used the internet to make millions of dollars in 3 days.  This is not one of those stories!  However, it is true.  Facebook and other social media sites are incredible ways to broaden your reach all over the world.

So how did this unfold for me? PPC or Pay Per Click advertising. In May 2011, my company announced plans that we would be launching operations into India in the fall.  Hmm 1.2 BILLION people…sounds interesting.  What are the odds that I couldn’t find 2 or 3 that wanted more out of their life and were willing to work for it with my help?

At this point, I had an international team but it had grown virally out of my offline efforts here in the United States.  I knew other cross line leaders were building huge international teams but I didn’t know their secrets.  That was the beginning of my quest to figure it out.

I had some background experience in online marketing with real estate but to this point had not thought of leveraging that experience in this industry.  Other than posting updates about my business and new products on my Facebook wall, I had never taken specific action to use social media to expand my team in a BIG way.

So that was the start.  I know that many people have had the same thoughts but have become paralyzed because they don’t know what to do next.  They allow self doubt to creep in and they never take action.  In June I attended my company’s international convention.  In a breakout session, I heard one statement that changed my life.  It was this.  “Do you want your network marketing team to look like you or look like the world?”  Wow!  I had never thought of this before.  Of course I would like it to look like the world but how do I do it?  The speaker went on to say that you need to target in on people that do not look like you.  If you are white, sponsor people that are black.  If you are black, sponsor people that are white.  If you are American, sponsor people that are foreign.  You get the idea.

This thought linked back to my earlier thought about using Facebook and social media to expand into India.  I had to figure this out! A simple Facebook page and a $1 per day marketing budget that was laser targeted to my audience and I was off. One thing led to another and next thing you know I was starting to get phone calls from people in India!  They were actually contacting me wanting to know more about my opportunity.  LEADS!!  I wasn’t even using attraction marketing techniques and they were still calling and emailing me for more information.  Using simple Pay Per Click promotion I was able to sponsor 123 distributors in one day!

We now have a huge team in India and all over the pacific rim.  Once I discovered the MLM PPC secret, I was able to replicate it all over the world!

Famous In 60 Days On Facebook is now available for free.  If you are interested in creating a business that “Doesn’t look like you” you don’t want to miss it.

To your success!  Start Local…Go Global.

John

One of the questions that I am most frequently asked is, “What do you say to people when you contact them about your opportunity?”  This is a great question and is a subject that has frustrated new distributors in the MLM industry for years.  Today I want to take some time to answer this question with my main script that has worked well for me.

To begin, let’s clarify what the goal of calling your prospect is.  The goal is to setup a time to get together with them.  The goal is not to get them on the phone and tell them everything you know about your opportunity!  It is very important that you are clear with this objective before you make the call.

I am a big believer in using scripts to build your MLM Network Marketing business.  Some people make the mistake and are not scripted because they believe that a script will make them sound fake.  Nothing could be further from the truth!  A good script is something you create with your personality.  The top producers in the industry all use nearly the same language every time they call a prospect.  Language that suits their personality but that is scripted. Great scripts prepare you for success on the call.  And that is what it is all about…preparation.

So here are a couple of scripts that I use when I contact a prospect for my network marketing opportunity.

If it is a person that I know but have not talked to in a long time…”Hi Joe it’s John!  Hey, I’ve got something real important that I need to talk to you about but first…How are you doing?”  I then spend time catching up with them.  I ask about their spouse, children, job ect.  They will usually ask the same questions back of me.  At this time I don’t talk about my business, I simply let them know what is happening in my life.  Then what always happens…they say, “Hey, you said you had something important to talk about, what’s going on?”  This is the point that most new distributors blow it.  They vomit on their prospect with every bit of information they know about their company.  After several minutes their friend says,”I’m not interested.” or “I don’t have time.”  What I say is, “Oh, I’m glad you reminded me.  Hey, I stumbled onto something.  It looks like we can help a lot of people and make some money in the process.  We need to get together and grab a cup of coffee.  You need to know what’s going on.”  That Is All!!  

At this point one of 2 things will happen.  They will either say “Great” at which time you compare calendars at set a time to connect or they will say “Cool, what is it?”  This is another opportunity to blow it so be careful.  Remember the goal is to just set a time to meet with them not to sign them up.  Simply say, “I’m going to tell you all about it but it is too complicated to get into over the phone.  What does on calendar look like the next couple of days?”

This script has literally paid me hundreds of thousands of dollars over the years as a network marketer.  I hope you can adapt this to your personality and with practice, use this script to take your MLM business to the next level.

Are you frustrated that your team is not growing as quickly you would like?  Have you not been able to identify leaders that want success and are willing to work at it like you?  Too many people who desire to be multi-level, network marketing professionals stop short of developing large teams because they do not understand the concept of working depth in the business.

What is depth?  In the simplest terms, depth is a measurement in levels of people below you in your organization.  If you sponsor Joe and Joe sponsors Sue, Sue is 2 levels in depth from you.  So what is the big secret?  Everyone knows that!  The secret is that few understand how to navigate 15-20 levels deep into their team.  They do not understand that every time you are able to build to that depth in a team, a leader will emerge.  Leadership will always predict the sales volume generated by a team.  I would rather have 3 leaders that are committed long term to their business than 3,000 “distributors” who have joined my group that have not developed leadership skills.  These 3 leaders will out-perform the 3,000 every time.

If you are in a binary structured compensation plan, do not count depth by people that are placed below you by your up line.  Only count levels in teams that are personally started by someone that you sponsor.

So how does it work?  It starts with you sponsoring 3 new distributors yourself.  (Industry averages show that to accomplish this, you will need to properly contact 15 prospects about your opportunity.)  Out of these 3 new team members, 1 of them will be interested in generating income with your company right away.  Whenever I get a new person started, I always ask them this question.  “What is it that you would like to get out of this?”  For some it will just be the product or service your company provides.   Others will tell you that they are interested in both the products and the opportunity.  The one that tells me they are interested in the opportunity, I ask a second question.  “Would you mind if I gave you some input on how to start earning in the fastest way possible?”  I have never had anybody tell me no!

Now you have a person that has given you permission to help them.  I immediately begin to help them make a list of prospects. (not online prospects-that will take too long)  I begin with people that they already know.  My goal is to help them get 3 people started so I can find the 1 that is interested in building a business now.  I know that I will need to help them contact 15 people in order to accomplish this.  This post will not cover the “how to” of contacting, that can be found in other posts on my site.

I am always looking for that newest team member that gives me permission to help them.  That gets me to the next level of depth and allows momentum to start.  I always assume that the new person is going to quit.  Operating with this mindset gives me a sense of urgency to find that next level of depth.  Having this mindset will take you into the lives of new people on a weekly basis.  Sharpening your people skills will be a key to them giving you permission to help them.

By building depth under your personal, you make it harder for them to quit.  You have now given them something to loose.  You have also modeled for them the activities that they can use to build another leg themselves.  More growth!!

Imagine if you only move 1 level deeper per week!  Sometimes you can go multiple levels in one day but this is not the norm.  Focus on moving each of your teams at least one level deeper each week.  Consistent activity at the bottom of your team will cause leaders to emerge.  Working with these leaders long term will create the residual income that you desire.

To your success!  Start Local.  Go Global.

John

Have an endless stream of leads.  Sponsor 50 new personals per month.  Develop a business around the world in your pajamas.  Never do a home meeting or hotel meeting again.  Blah, blah, blah, blah….  It all sounds so easy!  Since the mid 90’s, online network marketers have been singing the praises of how easy your life will be and how you will be able to build your business on auto pilot without even talking people.  Nothing could be further from the truth!

Although, I have had people join my team without my knowledge via online marketing, none of them have done anything without having real human conversations with me first.  Think about it.  If you are really serious about this industry or any business for that matter, wouldn’t you want to speak with or meet with the person that you will be getting into business with?  Wouldn’t you want to know that this person will call you back if you have a question or need their input?  The internet is a great way to break the ice with prospective team members.  Reading your blog, visiting your Facebook page or watching a video of you on YouTube are all excellent tools to help you do this effectively with new people.  But, if your goal is to create walk away, residual income from your network marketing business, it is still going to boil down to good old fashioned personal relationships.

Listen carefully: I am not saying that you can’t sell something online without human interaction.  Obviously that happens every day.  Many online network marketers or multi-level marketers have multiple streams of income from affiliate marketing or from products that they promote in addition to their primary business.  But what we are talking about here is RESIDUAL income that does not require any continued work on your part.  This can only be accomplished by developing leaders on your team.  Leadership can only be developed by promoting a system that you have in place to help people grow.

Most people do not come into this industry with the leadership skills needed to grow and sustain a large organization.  Don’t miss this.  They may have the leadership skills to grow an organization but do they have the skills to sustain it?  When I came into this business I did not.  I thought I did but I was kidding myself.  When my wife and I first joined our company, we grew to an income of about $1,000 per week in our first 90 days.  This happened by building an organization of about 200 people.  We thought we were set!  These people were going to continue building and we would be retired on the beach in no time.  Guess what happened next…NOTHING!  I did not know what to do to sustain this growth and within the next 90 days my business had dropped to about $150 per week.  Was this the companies fault?  Was it time to look for another opportunity where I could be in on the “ground floor”?  Of course not!!  It was my fault.  I did not possess the leadership and relational skills necessary to continue at that level.  I learned a valuable truth of the industry.  Volume will always fall to the level of leadership on your team.  ALWAYS!!

If your goal of internet marketing is to develop a lead system that will not require hands on operation from you…save yourself the headache and don’t do it!  However, if your goal is to have a system with which you can add new people to a prospect list, then continue.   You should not look at these prospects any different than you would a prospect that you meet in person.  You will need to have the people skills necessary to make the person like you and then ultimately trust you.  This will require time on the phone and eventually meeting face to face.

I now have a large team in many countries around the world.  All of my leaders…real leaders, are people that I speak with on at least a weekly basis (usually daily) and are also people that I meet with and do meetings for several times per year.  This is where trust is born.  Face to face.  Letting them know that I am genuinely willing to help them reach their dreams by investing my time and money to help them grow their businesses.

Network marketing is the most amazing business in the world because it rewards people who are sincerely willing to help other people.

It is my desire to help you on your journey.  Please register for free training that I offer on my site so we can stay in touch.  I would love to get to know you and help you as you pursue your dreams.

To your success!  Start local and go global.

John